The Kansas City Sports Commission estimates the economic impact of the Big 12 Men’s and Women’s Basketball Championships was $21 million for Kansas City through the five-day period. Defending Big 12 champion K-State opens conference play against UCF on September 23 rd. The 28 th season of Big 12 football begins on September 16 th with incoming member Houston hosting TCU. The Big 12 Championships After Party featuring DJ Diesel saw nearly 7,000 fans attend. The Big 12 today released its 2023 football schedule, its first-ever as a 14-team Conference.Big Jay’s Loaded Mac & Cheese – the specialty item designated for Kansas Jayhawks fans – was the best-selling #Big12Eats dish, with the Longhorn Quesadilla finishing second and the TCU Loaded Tots placing third. Levy Restaurants and the Big 12 Conference sold over 5,200 #Big12Eats dishes.Total attendance for the Women’s Basketball Championship was 25,385 for an average of 5,077. This was a 24% year-over-year increase in average attendance.Total attendance for the Men’s Basketball Championship was 90,110, for an average of 18,022 per session, a 12.9% increase over last season.The Conference gained 15,000 new followers across all social channels throughout the Championships.From March 8 – 12, the Big 12 Conference social media channels generated 20 million impressions.The Big 12 Basketball Championships had over 76K mentions across social platforms and generated 1.3B impressions.The new premium courtside seating sold out in advance of public sale – with four new institutions joining the Big 12 next season, courtside seats for the 14-team 2024 Basketball Championship currently have a wait list due to high demand and interest.The 2023 Women’s Basketball Championship saw a 20% year-over-year increase in ticket revenue.The 2023 Men’s Basketball Championship saw a year-over-year 38% increase in ticket revenue.Baylor will be hitting the road against West Virginia, Oklahoma, Texas Tech, and Texas to finish off the season.In addition to that success, the conference also met a variety of other achievements in this year’s tournaments, which are listed below courtesy of the Big 12 Conference. But the schedule doesn’t let up after that. Two weeks later they will go to Ames before their bye week. So much for the reigning Big 12 champions to getting an easy schedule huh? The Bears have a big Week 2 matchup in Provo against future conference member BYU. That’s six road games in venues that aren’t easy to play in especially for a team like Kansas. The Jayhawks will be facing West Virginia, Houston, Oklahoma, Baylor, Texas Tech, and Kansas State on the road this season. I hope this Kansas team is ready because they have one hell of a road schedule. Outside of their visit to Norman, they also will be going to Ames, Waco, and Morgantown. They will get Missouri at home, but they will have to travel to Norman to take on the Sooners. The Wildcats will be tested twice in the first month of the season with games against Missouri and Oklahoma. The upside to their schedule is that they will get Baylor, Kansas State and Oklahoma at home but their trips to Stillwater and Ames will not be easy. Plus, the week after their trip to Virginia Tech they will go to Austin to take on Texas. West Virginia has two road games against Pitt and Virginia Tech in their first four weeks of the season. We go from one of the easier non-conference schedules to one of the toughest. Those aren’t east places to play but their tough matchups are spread out. Their trips to Fort Worth and Lawrence are very winnable but they will have to take on Baylor, Oklahoma, and Kansas State on the road. However, they do play five conference road games this season. Oklahoma State has one of the easiest non-conference schedules which is good. Without a doubt, the toughest portion of their schedule is early on as they will face Texas, Kansas State, and Oklahoma State in three consecutive weeks. The Red Raiders get Texas, West Virginia, Baylor, and Oklahoma at home which is big. If they manage to win those two games, then they could make some noise this year. Houston is a good team and a trip to North Carolina State could be tricky. It’s going to be really interesting to see how this team looks in the non-conference.
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